Why Identifi?

Player salaries and marketing revenues are soaring. Pro athletes today are becoming their own individual enterprises. Money and opportunity is everywhere. You need the right team around you to reach new levels, achieve your dreams, and also help you protect and grow your assets. For athletes and entertainers to maximum their potential today there is a critical need for qualified and responsible business management. We are your team. We promise to match your energy and passion. We got you covered.

"At 19 they handed me a million dollars and no instruction manual"

Baron Davis

"An athlete cannot run without money in his pockets. He must run with hope in his heart and dreams in his head."

Emil Zatopek

"I've got a family to feed."

NBA All Star Latrel Sprewell

"I spent 90 percent of my money on women, drinks and fast cars. The rest is wasted"

Manchester United & Irish soccer Legend George Best

"I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink pepsi, wear Reebok."

NBA Legend Shaquille O'Neal

New Horizons in Sports

Drastic changes in the sports business, new technologies and dynamic media landscape all demand this new paradigm for talent management.

Emergence of New Markets

Sports and brands are global now - so you should be too

New Ways to Consume Content

Fans are ravenous for new platforms, device and ways to feel closer to their favorite stars

Fusion of Sports & Entertainment

Capitalize on new opportunities for lifestyle content and new media revenue

Content is the Foundation of Brand Partnerships

Players and artists who can supply creative and engaging content demand a premium from brands

Data Optimizing Fan Relationships

Brands ultimately need to access to and influence with fans - so we justify and maximize that value using data

Social Media is New Currency

Speaking the authentic language of the fans help build audiences that represent huge value to brands

Premium Partnerships

Identifi maintains trusted and long-standing relationships across major pro leagues, media companies and Fortune 500 brands. We have represented a wide range of clients from NBA team owners, elite athletes and companies leveraging sports marketing to build their brands.

We throw our creative and assertive approach into each and every partnership to create big wins.

Sacramento KingsNaming Rights - Spencer Gordon
Jordan BrandCustom Partnership - Aaron West


Baker Mayfield2018 #1 Draft Pick - Cleveland Brown

Identifi places a distinct emphasis on the relationship rather than the transaction. We value the well-being of our clients above all else and give you unmatched personal service. Our philosophy is to foster a family culture centered on loyalty and trust.

We take time to build camaraderie with and among our clients, provide education in their areas of interest, foster passions and give back to world in meaningful ways. We take pride in building not just a team, but a family.