Management Studio

Identifi is breaking the mold in sports media and entertainment with its new model as a "Management Studio" partnering with athletes and entertainers. Coming off a hugely successful debut of its original series, "Next Level: Behind Baker” and “All The Way Up: Baker Mayfield” broadcast on Fox, Identifi is reloading with great new content in production with Todd Gurley of the LA Rams, Trae Young who was selected #5 in the NBA Draft by the Atlanta Hawks and several others.

What is a Management Studio?!

It means we manage media rights as partners of athletes and entertainers. We have the creativity and resources to produce top-notch original programming and get it out to the world. All under one roof. The value of media can’t be underestimated today. Content and media shape public perceptions, brand associations and, ultimately, the dollar-value of everyone’s name and image.

Whether an athlete is transcending to the "Next Level" like Baker Mayfield, or launching their personal brand to the world like Todd Gurley in his debut series "Gone Gurley", content is a huge driver of the messages these athletes need to get across to fans and the media. Identifi has the creative and financial resources to bring the power back to the athletes to control their own narratives and tell their own stories without the distortion of traditional media.

Let's talk content.

"All the way up: Baker Mayfield"Fox Sports Films

"The 1ST Trae"Coming Soon

"NEXT LEVEL: Behind Baker"Baker Mayfield

Todd Gurley'Gone Gurley' - Coming Fall 2018

The Model & Case Study

As a Management Studio our model is to:

Develop Our IP

Partner with athletes, entertainers and rightsholders to become vested in success

Invest in our own productions to maintain creative and business control

Retain Ownership of IP

Ability to Distribute Content Directly to Fans Through Our Digital Platform

Exploit and monetize the content through distribution partners (e.g. Fox and facebook)

Our model is proven profitable with the Behind Baker Series. Identifi released a digital docu-series on its owned & operated site with advertising (, Facebook Watch with over 12.5 million views and then a 4-part feature on Fox Broadcasting Network in July - August. The full length feature documentary film will be released in late 2018 / early 2019 leading up to Season 2 of “Behind Baker”.

12.5 Million Views

22K + Shares & Mentions

Watch Now!