Meet the team


  • Jordan

    Brand Partnership

    Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan.

  • Sports Illustrated

    Client Marketing

    Sports Illustrated, is your daily destination for sports news and expert analysis including NFL, NBA, NHL, MLB, NASCAR, college basketball, college football, golf, soccer, tennis, fantasy and much more.

  • Sacramento Kings

    Naming Rights Deal

    The Sacramento Kings are an American professional basketball team based in Sacramento, California. The Kings compete in the National Basketball Association (NBA) as a member of the Western Conference's Pacific Division.

  • NBC Sports

    Joint Ventures

    NBC Sports is the programming division of the American broadcast network NBC, owned by the NBCUniversal Television Group division of NBCUniversal, that is responsible for sports broadcasts on the network, and its dedicated national sports cable channels.

  • Stan Lee's POW Entertainment

    Joint Ventures

    POW! productions include the 2006 Sci Fi Channel's TV-movie Stan Lee's Lightspeed, that network's reality television series Who Wants to Be a Superhero? and the Stan Lee's Mighty 7 media franchise.

  • NHL

    Joint Ventures

    The National Hockey League is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada.

  • OmnicomGroup

    Ad Agency Sale

    A global leader in marketing communications, Omnicom provides brand and advertising services to over 5000 clients in over 100 countries.

  • Nike

    Brand Partnership

    Nike, Inc is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

  • Rolling Stones

    Licensing Deal

    Rolling Stone is an American biweekly magazine that focuses on popular culture. It was founded in San Francisco in 1967 by Jann Wenner, who is still the magazine's publisher, and the music critic Ralph J. Gleason.

  • Greg Norman

    Strategic Investment in Tech Company

    Greg Norman Collection (GNC) is a leading designer and distributor of golf-inspired sportswear and accessories, targeting active and sophisticated men and women. Established in 1992, GNC was inspired by golfing legend Greg Norman and built upon a unique combination of performance, luxury and style.

  • Oracle

    Strategic Investment in Film Studio

    Oracle Corporation is an American multinational computer technology corporation, headquartered in Redwood Shores, California.

  • Dolby Theatre

    Naming Rights Deal

    The Dolby Theatre is a live-performance auditorium in the Hollywood and Highland Center shopping mall and entertainment complex, on Hollywood Boulevard and Highland Avenue, in the Hollywood district of Los Angeles, United States.

  • Fox Mobile Distribution

    Private Equity Acquisition

    Fox Mobile Group Fox Mobile Group (FMG) is a global leader in mobile content distribution, production and services, offering more of the benefits of mobile entertainment to consumers and business partners than anyone else.

  • Live Nation

    Strategic Partnership

    Live Nation Entertainment is an American global entertainment company, formed from the merger of Live Nation and Ticketmaster in 2010. It owns, leases, operates, has booking rights for and/or equity interests in a large number of U.S. entertainment venues.

  • Frito Lay

    Branding & Experiential Marketing

    Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.

  • LG

    Corporate Development

    LG Electronics Inc. (Lucky Goldstar) is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, South Korea, and is part of the LG Group, employing 82,000 people working in 119 local subsidiaries worldwide.

  • Reebok Zig TECH

    Technology License

    Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear.

Advisory Board

Eric Ortner

  • Producer, talent manager and media executive at The Ortner Group
  • Clients include Daymond John,Soledad Obrien and Ann Curry
  • Former Principal Partner of Vector OMG, a division of Live Nation
  • Co-chairman of the Entertainment Advisory Council to the White House

Joseph Heitzler

  • Former Chairman & CEO of CART Racing
  • Founder & CEO of VTE Mobile TV producing thousands of sporting and entertainment events - sold to Oaktree Capital
  • CEO of Entertainment Management Group, operating Carlos Slim’s Grande Sports & Entertainment and racing events in Mexico City

Joseph Weilgus

  • CEO of New Legacy Group
  • SEC registered investment advisor for high net worth families
  • Focused on fund allocation and direct investments across technology, real estate and finance
  • Co-Founder of Syno Capital, investing in healthcare and bio-tech with global industry leaders, entrepreneurs and innovators